International Protein Day (27/2): Nuverta launches new products made with Belgian pea proteins

On International Protein Day (27/2), Nuverta, Arvesta's vegetable protein plant, will ​ present three new products made with Belgian yellow peas. Thanks to a completely local chain - from cultivation to processing - Nuverta makes it easier to bring sustainable proteins to consumers' plates.

Three new products - packed with 'peapower' - on shop shelves

Nuverta today announced three new product launches developed from its Belgian pea proteins:

  • A pancake mix enriched with Nuverta proteins, now available in Aveve shops.
  • A second pancake mix with Nuverta ingredients and a high-protein bread will soon follow at Delhaize.

These products, developed in collaboration with Aveve Bloem, Arvesta's expertise centre for flour and baking mixes, show how innovative, locally produced ingredients can be turned into accessible and popular applications that everyone knows and likes.

Nuverta: an innovative, sustainable and fast-growing Belgian protein chain

Nuverta stands for a 100% local value chain: from the cultivation of yellow peas by local farmers to processing at the high-tech food-grade plant in Mettet. The chain is distinguished by:

  • a local production with a low carbon footprint;
  • a clean process without water or chemicals;
  • added value for farmers thanks to profitable, stable cultivation;
  • growing markets in food, animal feed and innovative applications.

In 2025, 500 hectares of yellow peas were grown in Belgium. In 2026, this will increase to 1,000 hectares, with the ambition to grow to 3,000 hectares by 2030 , in order to meet the sharply rising demand for local proteins.

Kris Moerman, BU Director Agri & Horti (Arvesta)
"With Nuverta, we are building a local, vegetable protein chain that creates value for our farmers and strengthens our food autonomy. The first launched products clearly demonstrate that local and sustainable ingredients fit perfectly into everyday applications."

 

 

About Nuverta

Nuverta is Arvesta's plant-based protein expert, specialising in processing local yellow peas into high-quality ingredients for human and animal nutrition. Thanks to an integrated approach "from field to plate", Nuverta accelerates the transition to local, sustainable and accessible plant proteins.

More information: www.nuverta.eu

 

 

 

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About Arvesta

Arvesta is building the agriculture of tomorrow in a sustainable manner thanks to its unique expertise and innovative smart farming solutions. We are active in animal nutrition, agriculture, horticulture and retail with our 200 Aveve stores. In this way we help farmers grow and increase their yield. With more than 2300 experts and 40 strong brands, Arvesta is a knowledge center for both farmers and consumers. As a full service provider for farmers and horticulturists, Arvesta is a leading player in Belgium and also internationally active with branches in the Netherlands, France and Germany. In this way, we achieve an annual turnover of 1.9 billion euros.

www.arvesta.eu 


Press contact  Arvesta 
Vanessa Saenen, External Relations Manager  
vanessa.saenen@arvesta.eu

Contact

Arvesta Aarschotsesteenweg 80 3012 Wilsele Belgium

vanessa.saenen@arvesta.eu

arvesta.eu