Equilannoo - The New Brand for Healthy Horse Nutrition, Supplements and Grooming Products

Arvesta is proud to launch Equilannoo, alongside Aveve, a new brand in horse feed that puts the health and performance of horses first. With a strong focus on quality and innovation, Equilannoo is the right choice for every horse lover, from the family pony to the Olympic champion. Discover the future of horse nutrition and give your horse the best!

A New Era in Horse Feed

Within Arvesta, alongside Aveve, which also has a strong presence in horse feed, comes a new brand: Equilannoo. This launch stems from our passion for horses and equestrian sports, and our desire to be even more attuned to the diverse needs of our various customers, both professional riders and hobbyists. Equilannoo was launched because it is more than the sum of the two strong feeds brands Lannoo and EquiFirst.

With Equilannoo, we aim to be the trusted total supplier and partner for our customers, both directly to end consumers and to dealers or retailers. Our renewed and expanded range includes high-quality products, now strengthened with even more supplements, grooming products, roughage and balancers.

Our Four Brand Values

  1. Passion: We share a deep love for horses and equestrian sports, and we have specialised in creating the best feed and supplements for more than a century.
  2. Health: A healthy horse is essential for top performance and a happy life, whether as a stable owner or rider.
  3. Responsibility: From the selection of the best natural ingredients to the finished product, we ensure that every product is safe and healthy.
  4. Accessibility: We are there for everyone, from the professional rider to the weekend hobbyist.
Dirk Van Thielen, Arvesta BU Director Animal Nutrition: ‘At Arvesta, the health and quality of our products is always paramount. We provide high-quality feeds that are not only safe and nutritious, but also contribute to the well-being and performance of horses.’

More than 120 Years of Experience

As the only Belgian horse feed specialist with more than 120 years of experience, we produce safe and healthy feed and supplements of the highest quality. Our range is available through fourrage trade, retail and direct sales, mainly in Belgium, the Netherlands, Luxembourg, France, Germany as well as Scandinavia.

Health and Innovation

Equilannoo offers the assurance of healthy feed and supplements. At Equilannoo, we guarantee the quality of our products by thoroughly monitoring the entire production process, from the selection of the best natural ingredients to the final product. We constantly stay on top of the latest trends and studies to continuously improve our products. We also have our own laboratory and work with our own nutritionists who have extensive knowledge and expertise, supported by our knowledge base and knowledge centre.

Lieven Lannoo, inspired expert with years of experience at Voeders Lannoo, says: ‘Equilannoo is there for every horse lover, from Olympic champions to weekend hobbyists. With our extensive expertise and years of experience, we understand the diverse needs of different types of horse lovers and meet the highest standards.’

For More Information

For more information about Equilannoo, our commercial advisers are ready to help you with all your questions. Products will be on the market from 1 December 2024, so keep an eye on our website from the end of November 2024 for the latest updates and availability.

 

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About Arvesta

Arvesta is building the agriculture of tomorrow in a sustainable manner thanks to its unique expertise and innovative smart farming solutions. We are active in animal nutrition, agriculture, horticulture and retail with our 200 Aveve stores. In this way we help farmers grow and increase their yield. With more than 2300 experts and 40 strong brands, Arvesta is a knowledge center for both farmers and consumers. As a full service provider for farmers and horticulturists, Arvesta is a leading player in Belgium and also internationally active with branches in the Netherlands, France and Germany. In this way, we achieve an annual turnover of 1.9 billion euros.

www.arvesta.eu 


Press contact  Arvesta 
Vanessa Saenen, External Relations Manager  
+32 475 44 30 83– vanessa.saenen@arvesta.eu 

Contact

Arvesta Aarschotsesteenweg 80 3012 Wilsele Belgium

stephanie.deleul@arvesta.eu

arvesta.eu